July 2016, Vol. 71 No. 7

Features

St. Louis Gets an Upgrade: Laclede Replaces 235 Miles of Pipelines

Like many utilities operating in urban areas, The Laclede Group is faced with aging infrastructure. The company is tackling this challenge head-on by undertaking a major upgrade to natural gas distribution systems operated by its three subsidiaries: Laclede Gas in St. Louis, MO, Gas Energy in Kansas City and Alagasco in Alabama.

The Laclede Group spent nearly $300 million for capital projects in its 2015 fiscal year, of which about $135 million went to pipeline replacement projects for all three utilities. During that time, Laclede Gas replaced 81 miles of pipe in the St. Louis area, 73 miles in the Kansas City area, and 81 miles in Alabama. The company expects to upgrade a similar amount of pipelines in 2016.

St. Louis

In St. Louis, Laclede Gas is replacing a low-pressure, cast-iron piping system that is decades old. The work is taking place in the city of St. Louis and the inner ring of surrounding suburbs, including Wellston, Pagedale, University City, Maplewood, Clayton and Lemay. Many of the residential gas meters on this system were installed inside basements, and this program involves moving about 100,000 meters outside the homes to provide easier access for inspections.

“We have a master plan that takes a systematic approach to pipe replacement,” said Craig Hoeferlin, Laclede Group’s vice president of Operations Services, who oversees engineering for the company.

The company assesses several factors, including maintenance history, to determine which areas to replace first. “We only want to be in any particular neighborhood once,” Hoeferlin said.

Laclede is replacing larger-diameter cast-iron pipe that operates at a pressure of 0.25 pounds per square inch (psi) with smaller diameter polyethylene plastic pipe operating at an industry-standard 60 psi. Performance Pipe is supplying the pipe for the project.

Given the congested nature of the work, the company has opted to use horizontal directional drilling (HDD) technology. This is an environmentally friendly process that allows for the installation of pipelines without the need for open excavations. It reduces overall restoration costs due to the minimal impact on landscaping, yards and paved areas.

A typical St. Louis crew usually consists of four construction employees, a small track excavator, pipe fusion machines and Vermeer HDD equipment.

After locating other utility lines, the crew opens a small hole in the street, performs the directional bore – usually about 300 feet – and pulls the new pipe through once the bore is complete. The crew opens small holes in the yard or street in front of each house to bore the service line. The 1-inch service lines are tied into the 2-inch main using fusion or mechanical fittings.

After tie-ins are complete, the new pipe is air-tested to at least 90 psi as required by state and federal regulations. The cast-iron mains are left in place, as is standard industry practice.

Awareness campaign

The Laclede Group created an awareness campaign that included online advertising through digital video, billboards and bus shelter graphics to inform customers about the upgrade program.

In addition to advertising, the company conducted extensive community engagement efforts. Company representatives met with St. Louis city officials in advance of construction to detail the program and provide information. Crews placed door tags on affected houses, and signs at work sites that tied back to the ad campaign.

Laclede’s right-of-way department worked with the city of St. Louis, St. Louis County, Missouri Department of Transportation and other key entities to get all necessary permits. “Coordination with all parties is key,” Hoeferlin said.

In St. Louis, Laclede is using all company crews for construction. Missouri Gas Energy has contracted with Infrasource and Miller Pipeline for pipe replacement work in Kansas City and surrounding areas, while also hiring new in-house crews for the projects.

Campaign Informs Community, Highlights Employees

Imagine seeing an illustrated version of your face smiling from a billboard dozens of feet above a St. Louis highway. That was the experience a handful of Laclede Gas employees had when the company unveiled the advertising campaign to support its pipeline upgrades program.

An ad campaign for a gas line replacement project? Not your typical approach. But this campaign combined elements of community awareness with employee engagement.

St. Louis ad campaign

“We know from experience that informed customers tend to be more satisfied customers,” said Christine Johnson, Laclede’s marketing communications manager. “Historically, we haven’t done much advertising, but our research showed we had an opportunity to inform them [the public] about the important work we’re doing every day to serve them better.

“These ads show customers that we are making our system even safer and more reliable,” Johnson said. “When they see our crews on the street, we want them to know that it’s Laclede improving the system.”

In addition to connecting with customers, the ad campaign provided an opportunity to showcase and engage employees. About a half dozen Laclede employees were featured on billboards, bus shelters, online video, door tags and signs at work sites. The ads themselves have a bit of a retro feel.

“We want to convey our modernization efforts for the future while giving a nod to the past,” Johnson said. “Our employees are proud to work at Laclede and serve our customers, and this campaign highlights this sentiment.”

FOR MORE INFORMATION:
The Laclede Group,
314-342-0500, www.thelacledegroup.com
Performance Pipe,
800-527-0662, www.performancepipe.com
Vermeer Corp.,
888-837-6337, www.vermeer.com

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