October 2012, Vol. 67 No. 10
New Products
Kentucky Contractor Honors Alma Mater With Case Loader Paint Job
It’s not hard to find a way to show pride in your school. You can buy almost anything in the school colors and sporting the school logo – hats, shirts, coffee mugs, flags and decals. But Dennis Smith found a unique way to demonstrate his school spirit.
Smith, president and founder of Pinnacle Construction, Benton, KY, is an alumnus of nearby Murray State University, home of the Racers. To show his allegiance to MSU and promote the close business relationship that Pinnacle has developed in managing several construction projects on the campus, Smith commissioned a special paint job for the company’s new Case TR270 compact track loader.
The machine not only displays Murray State Racers logos on the loader frame and bucket, but it also features a multi-tone blue paint job trimmed in yellow flames on the lift arms. Completing the unique design is the inscription, “Hottest Team in Town,” and the autographs of the school’s head football and basketball coaches.
“We thought the custom paint job would be a great way to promote our close ties to Murray State,” said Smith. “It has caused quite a stir on campus already, and we look forward to loaning the machine to the school for promotional use at football games and other high-profile events on campus, including fundraisers.”
As for the “hottest loader in town,” Smith looks forward to deploying Pinnacle’s new Case TR270 at Murray State events throughout the 2012-13 academic year. “Maybe it’ll go out to midfield for the coin toss at our home football games. That might give the other team something to think about!”
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