DCA launches new workforce campaign ‘Success Looks Like This’

(UI) — Distribution Contractors Association (DCA) is launching an alluring new workforce initiative — ‘Success Looks Like This’ — a campaign designed to showcase underground utility jobs for what they are: well-paying, personally fulfilling career opportunities.

DCA officially launched its ‘Success Looks Like This’ initiative in February. A host of sponsoring companies, however, have been individually promoting the campaign since December 2022.  The campaign’s intended audience ranges from high school and college graduates about to enter the workforce up through experienced employees simply looking for something more rewarding than their current job.

Among a host of promotional materials is a suite of videos each featuring underground utilities professionals whose various roles span all levels of the industry including laborer, executive, backhoe and Hydroex operator, drill and locate operator, welder and fuser, safety director, office executive/coordinator and foreman.

To view all eight videos, visit the DCA YouTube channel.

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