October 2019 Vol. 74 No. 10


Caterpillar’s ‘Dream Dozer’ Campaign Generates Interest, Leads for D6 XE

In conjunction with introducing its D6 XE electric drive dozer, Caterpillar, a leading manufacturer of heavy equipment for the construction and mining industry, launched the Dream Dozer campaign. Using KBMax’s product configurator, this interactive design game allows users to create their own “dream” version of the D6XE. 

Initially run as a contest (six winning entries received an all-expenses-paid trip to Caterpillar’s facility to experience the dozer and its engineers first-hand), the game is ongoing at cat.com/dreamdozer. To play, users start by choosing real Cat D6 options, then personalize it with fantasy add-ons and fun “job sites.” Before designing, users can get inspired by viewing what others have done on the website or #DreamDozer Wall of Fame. When finished, players are urged to share their creations via social media using the #dreamdozer hashtag.

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