November 2019 Vol. 74 No. 11
Business
United Rentals
unitedrentals.com; ABetterWorksite.com
United Rentals, the world’s largest equipment-rental company, launched a new business-to-business brand campaign. “A Better Worksite is Here,” with TV, website, contextual out-of-home and targeted digital media components, shines a light on how to improve worksite efficiency across construction, industrial and infrastructure projects throughout North America.
As part of the campaign, the company created an immersive website experience that explores new ways to improve performance, such as fleet utilization, specialty solutions, tech innovations and worksite management. It also features more than 50 of the largest, real-world infrastructure projects in the US and Canada, and what it will take to complete them.
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