July 2019 Vol.74 No. 7
Business News
CASE Partners with Country Singer to Promote Construction Careers
CASE Construction Equipment is partnering with country music star Jon Pardi on a series of promotions throughout 2019 and 2020 focused on raising awareness for, and growing interest in, careers in the construction industry. The first promotion includes an exclusive presale opportunity for Pardi’s headlining Heartache Medication tour, kicking off Oct. 1 in Nashville.
CASE will announce a series of related promotions and opportunities in the coming months, and in the lead-up to CONEXPO-CON/AGG 2020.
Pardi’s background – growing up in Northern California with a father who is a contractor – served as the foundation for a partnership with CASE, and a desire to highlight the importance of education and training in the skilled trades.
“My dad taught me the value of hard work growing up, and we were surrounded by construction and agriculture throughout California. It’s those people and experiences that made me who I am, and it’s what resonates with our audiences,” said Pardi.
Pardi and CASE are offering those in the construction industry an exclusive presale on tickets for the Heartache Medication Tour at jonpardi.com/splash using the password CASEPARDI. •
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