September 2015 Vol. 70 No. 9
Features
WE'RE IN THIS TOGETHER!
By Dennis Wierzbicki , Ditch Witch® President
A critically needed part ships overnight from the factory and is delivered by the dealership to a remote job site.
A focus group of equipment owners meets with a Ditch Witch® management and engineering team to share thoughts about capabilities they expect in the underground construction equipment they use.
Ditch Witch personnel help a contractor plan how best to approach a complex HDD installation, then go to the job and assist until it’s successfully complete.
The Ditch Witch commitment to customers always has been strong.
It’s been that way from the beginning when the founder of our company began selling the world’s first compact trenching machine, a product he developed in the late 1940s to fill a need no one else had addressed.
We design and build equipment to meet the needs of a changing marketplace and provide unmatched service and support to every product we sell. Yet it’s much more than a seller-buyer transaction – it’s a partnership relationship.
We understand that if we help our customers succeed, then we’ll be successful, too. Our business model is simple: identify real needs, design products to fill those needs, build them to perform efficiently and be durable under real-world work conditions, and provide support throughout their service life.
From our perspective, we consider our organization and each customer in business together, mutually relying on each other.
Simply stated, “We’re in this together.”
We’re using that simple sentence in our marketing communications, not because it’s a catchy slogan, but because it accurately describes what we stand for.
From corporate management, support staff, marketing and sales, the dedicated people who build our products and throughout the industry’s best dealer organization, we interact every day with our customer/partners: “We’re in this together.”
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